BEAM

Seedlight BEAM: our framework for launching, automating and growing eCommerce platforms →

← Journal

Author

Szymon Żynda

Co-founder of Seedlight · eCommerce platforms, AI, SEO and GEO

YouTube: Daniel & Simon | Commerce & AI

Szymon Żynda

Szymon is a co-founder of Seedlight, the technology brand of the Amazonway group, building, automating and growing eCommerce platforms on the BEAM framework: from Blueprint and engineering, through practical AI automation (product descriptions, translations, feeds, marketplace content), to maintenance and growth work.

He combines engineering and eCommerce builds with AI, marketing, SEO and GEO: making sure the platform not only runs, but the brand stays visible in Google and in AI answers. He co-hosts the YouTube channel "Daniel & Simon | Commerce & AI Visibility".

Areas of expertise

01

eCommerce platform builds and migrations

02

AI automation in commerce (the BEAM framework)

03

Integrations, product data and operations

04

Marketing, SEO and content

05

AI Visibility (GEO): brand presence in AI answers

Articles by this author

eCommerceWhich ecommerce platform? Criteria, not rankingsThere is no best ecommerce platform, only one that fits your business. Instead of a ranking: nine criteria that actually decide your migration target, plus an honest when SaaS is enough.eCommerceThe checkout that stops losing carts: a 10-point auditOver 70% of carts end up abandoned, but the recoverable ones have repeatable, concrete causes. A 10-point checkout audit: what to check, the typical mistake and how to fix it.eCommerce12 signs your store has outgrown its SaaS platformSaaS was a good start, but at some point it costs more than it gives. Here are 12 concrete signs it is time to consider an owned platform, grouped into three growth ceilings.B2BWholesale digitisation in 90 days: a real plan, not a mega-projectDigitising wholesale does not have to be a year-long project with an uncertain end. Here is a 90-day plan in three phases where each ends with something that works, not a slide deck.eCommerceThe true cost of owning your eCommerce platform: a 3-year TCOSaaS looks cheap in month one and expensive in year three. We break down the total cost of ownership: subscriptions, fees and apps versus building a platform you own.B2BB2B store and ERP integration: an architecture that does not hurtThe most expensive word in wholesale is retyping. Here is the store-to-ERP architecture, sync rhythms and error handling that make orders flow on their own.AutomationsAI product descriptions done right (without hurting SEO)A description generator is not a chat window. Here is the workflow that holds brand voice across thousands of SKU, passes human review and meets Google guidelines.AI EngineeringAI-native is not vibe codingWe build every project with Claude Code. But AI without engineering discipline is chaos in production. Here is how we combine both.eCommerceYou are not buying hours: why fixed scope winsHourly billing shifts all the risk to the client. In BEAM every stage has a fixed price and a defined outcome. Here is why we price this way.eCommerceMigrating a store without stopping salesThe biggest fear of replatforming: "what about sales during the move?". Our migration playbook answers with specifics, not reassurances.

Building or growing an eCommerce platform?

A 30-minute call with the founders. We come prepared with an initial read of your situation.

Book a Blueprint →