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  <title>Journal: eCommerce platforms, AI and delivery | Seedlight</title>
  <link>https://seedlight.eu/blog</link>
  <description>Notes from building eCommerce platforms: fixed scopes, AI-native engineering and migrations that never stop sales.</description>
  <language>en</language>
  <item>
    <title>Which ecommerce platform? Criteria, not rankings</title>
    <link>https://seedlight.eu/blog/choosing-ecommerce-platform-criteria</link>
    <guid>https://seedlight.eu/blog/choosing-ecommerce-platform-criteria</guid>
    <pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate>
    <description>There is no best ecommerce platform, only one that fits your business. Instead of a ranking: nine criteria that actually decide your migration target, plus an honest when SaaS is enough.</description>
  </item>
  <item>
    <title>The checkout that stops losing carts: a 10-point audit</title>
    <link>https://seedlight.eu/blog/checkout-audit-abandoned-carts</link>
    <guid>https://seedlight.eu/blog/checkout-audit-abandoned-carts</guid>
    <pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate>
    <description>Over 70% of carts end up abandoned, but the recoverable ones have repeatable, concrete causes. A 10-point checkout audit: what to check, the typical mistake and how to fix it.</description>
  </item>
  <item>
    <title>12 signs your store has outgrown its SaaS platform</title>
    <link>https://seedlight.eu/blog/signs-you-outgrew-your-saas-platform</link>
    <guid>https://seedlight.eu/blog/signs-you-outgrew-your-saas-platform</guid>
    <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
    <description>SaaS was a good start, but at some point it costs more than it gives. Here are 12 concrete signs it is time to consider an owned platform, grouped into three growth ceilings.</description>
  </item>
  <item>
    <title>Wholesale digitisation in 90 days: a real plan, not a mega-project</title>
    <link>https://seedlight.eu/blog/wholesale-digitisation-in-90-days</link>
    <guid>https://seedlight.eu/blog/wholesale-digitisation-in-90-days</guid>
    <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
    <description>Digitising wholesale does not have to be a year-long project with an uncertain end. Here is a 90-day plan in three phases where each ends with something that works, not a slide deck.</description>
  </item>
  <item>
    <title>The marketplace cold start problem: supply or demand first?</title>
    <link>https://seedlight.eu/blog/marketplace-cold-start-problem</link>
    <guid>https://seedlight.eu/blog/marketplace-cold-start-problem</guid>
    <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
    <description>A marketplace has a chicken-and-egg problem: sellers will not come without buyers, buyers without listings. Here are proven ways to solve the cold start, with the honest condition under which none of them work.</description>
  </item>
  <item>
    <title>The true cost of owning your eCommerce platform: a 3-year TCO</title>
    <link>https://seedlight.eu/blog/true-cost-of-owning-your-ecommerce-platform</link>
    <guid>https://seedlight.eu/blog/true-cost-of-owning-your-ecommerce-platform</guid>
    <pubDate>Tue, 21 Jul 2026 00:00:00 GMT</pubDate>
    <description>SaaS looks cheap in month one and expensive in year three. We break down the total cost of ownership: subscriptions, fees and apps versus building a platform you own.</description>
  </item>
  <item>
    <title>B2B store and ERP integration: an architecture that does not hurt</title>
    <link>https://seedlight.eu/blog/b2b-store-erp-integration</link>
    <guid>https://seedlight.eu/blog/b2b-store-erp-integration</guid>
    <pubDate>Fri, 17 Jul 2026 00:00:00 GMT</pubDate>
    <description>The most expensive word in wholesale is retyping. Here is the store-to-ERP architecture, sync rhythms and error handling that make orders flow on their own.</description>
  </item>
  <item>
    <title>AI product descriptions done right (without hurting SEO)</title>
    <link>https://seedlight.eu/blog/ai-product-descriptions-done-right</link>
    <guid>https://seedlight.eu/blog/ai-product-descriptions-done-right</guid>
    <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
    <description>A description generator is not a chat window. Here is the workflow that holds brand voice across thousands of SKU, passes human review and meets Google guidelines.</description>
  </item>
  <item>
    <title>AI-native is not vibe coding</title>
    <link>https://seedlight.eu/blog/ai-native-is-not-vibe-coding</link>
    <guid>https://seedlight.eu/blog/ai-native-is-not-vibe-coding</guid>
    <pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate>
    <description>We build every project with Claude Code. But AI without engineering discipline is chaos in production. Here is how we combine both.</description>
  </item>
  <item>
    <title>You are not buying hours: why fixed scope wins</title>
    <link>https://seedlight.eu/blog/fixed-scope-vs-hourly</link>
    <guid>https://seedlight.eu/blog/fixed-scope-vs-hourly</guid>
    <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
    <description>Hourly billing shifts all the risk to the client. In BEAM every stage has a fixed price and a defined outcome. Here is why we price this way.</description>
  </item>
  <item>
    <title>Migrating a store without stopping sales</title>
    <link>https://seedlight.eu/blog/migration-without-stopping-sales</link>
    <guid>https://seedlight.eu/blog/migration-without-stopping-sales</guid>
    <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
    <description>The biggest fear of replatforming: "what about sales during the move?". Our migration playbook answers with specifics, not reassurances.</description>
  </item>
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