BEAM

Seedlight BEAM: our framework for launching, automating and growing eCommerce platforms →

← Back to B2B eCommerce

B2B eCommerce · Wholesale Platform

Wholesale platform

We build online wholesale platforms: bulk ordering with carton and pallet logic, client-specific pricing, credit terms and ERP-synced stock across warehouses. Distributors sell around the clock without adding a single person to order handling.

Built withMedusaDHL

Wholesale Platform

Wholesale UX is logistics made visible

A wholesale buyer thinks in cartons, pallets and delivery windows, not in product stories. The platform earns trust by speaking that language: multiples enforced in the cart, stock shown per warehouse, delivery promises that match what dispatch can actually do. Every mismatch between the platform and the loading dock costs a phone call.

That is why our wholesale builds start from your fulfilment reality, not from a storefront template. Warehouse logic, cut-off times and carrier constraints are encoded first; the catalog and pricing layers sit on top. The result is a platform your operations team trusts enough to let sell at 2 a.m.

What we deliver

01Bulk ordering: multiples, cartons, pallets, minimums
02Client-specific price lists and payment terms
03Multi-warehouse stock with delivery promises
04Quick reorder from history and saved lists
05ERP integration for orders, stock and clients

Delivery plan

✓ approved

MVP · week 9

Storefront + checkout
Product import
ERP sync

Feature Sprints

Kaufland feed
B2B module

Backlog

Blog migration
Configurator
7 items scopedfixed fee · plan is yours

How we do it

01

Fulfilment mapping

Warehouses, cut-offs, multiples and carrier rules mapped before any interface work.

02

Bulk-first catalog

Cartons, pallets, minimums and client price lists built into the ordering flow itself.

03

After-hours selling

Self-serve reorders and new-buyer registration flows that grow revenue without growing back office.

When it makes sense

01

Wholesale still runs on price lists sent by e-mail

02

Minimums, multiples and pallet logic confuse buyers

03

You want to sell after hours without growing the back office

B2B packaging shop with instant quantity-tier pricing, built by SeedlightSee it in practiceFrom quote-by-email to a self-serve packaging shop8 weeks · from workshop to launch

FAQ

Wholesale platform

Can new buyers register and order without a salesperson?

Yes, with the controls you choose: verification steps, starting price levels and credit rules. New revenue does not have to wait for account managers.

How do delivery promises stay accurate?

Promises are computed from warehouse stock, cut-off times and carrier schedules, the same inputs dispatch uses, so the platform never writes cheques logistics cannot cash.

Can buyers only order in our multiples and minimums?

Yes, carton, pallet and minimum logic is enforced in the cart, so orders arrive production-ready instead of needing corrections.

We ship from several warehouses. Does the platform handle that?

Yes, stock and delivery promises per warehouse, with split shipments where it makes sense.

How is this different from a B2B ordering portal?

A portal serves your existing clients; a wholesale platform also sells: public catalog, registration of new buyers and pricing levels that scale with volume. Many builds combine both.

Got an eCommerce platform to modernize? Let us talk.