BEAM framework · 04
Maintenance & Growth
Keep the platform healthy and improve sales after launch
Launch is not the end, it is the start of the platform’s real life. We combine platform care with ongoing work on sales performance, so maintenance never becomes either reactive-only support or unlimited development.
Care and growth, on one team
Most agencies split post-launch into two bad options: reactive support that only reacts, or open-ended development with no ceiling. Maintenance & Growth combines platform health (monitoring, bug fixing, updates, security, integration checks) with real growth work (conversion, product data, channels, marketplace support and AI workflows), prioritized monthly. Small improvements happen inside the retainer; larger features are scoped separately as Feature Sprints, so the backlog stays controlled and the platform stays healthy.
Growth here is not a vague promise. It is specific: better conversion, cleaner product data, more channels selling from one catalog, and increasingly, visibility in AI answers (GEO/SEO), where more and more buyers now start. The commercial model, a retainer plus an optional success fee, aligns us with the channels where we have real influence.
Small improvements happen inside the retainer. Bigger features are priced separately as Feature Sprints. The platform stays healthy, the backlog stays controlled.
Analytics
last 30 daysRevenue
€96 480
What it includes
- Monitoring and bug fixing
- Updates and security
- Integration checks
- Small improvements
- Product data improvements
- Conversion improvements
- Marketplace support
- Sales channel optimization
- AI workflow improvements
- Monthly growth priorities
Example Feature Sprints
- Marketplace feed
- Pricing rules
- Margin dashboard
- ERP integration
- B2B module
- Custom product configurator
- Returns workflow
- New marketplace launch
What growth actually looks like
Not a dashboard of vanity metrics. Concrete work, prioritized month by month.
Conversion & product data
Cleaner attributes, better collections and recommendations, and CRO work grounded in how the store actually behaves, not plugin guesswork.
Channels & marketplaces
Selling from one catalog across Kaufland, Amazon and Allegro, with feeds mapped, validated and monitored per channel.
AI visibility (GEO/SEO)
Making the catalog legible and quotable to AI assistants and search, so your products get found and recommended where buyers now ask.
Feature Sprints
Larger builds with a clear scope and outcome: marketplace feed, pricing rules, margin dashboard, ERP integration, B2B module, returns workflow.
Growth focus
AI Visibility & GEO: get recommended where buyers now ask
Shoppers increasingly start in ChatGPT, Perplexity, Gemini and Google AI Overviews, where the answer is a short list of recommended products, not ten links. We make your store legible and quotable to those systems and measure it honestly: Brand Visibility, Product Mention Rate and Store Attribution.
See AI Visibility / GEO in depth →- 01GEO/AEO audit of your domain and top products, scored and prioritized
- 02Technical foundations: schema, Open Graph, clean product facts, AI-bot access
- 03Baseline and scheduled re-measurement across models
- 04No promised rankings or citations, just the signals that make them likely
Where this stage connects
FAQ
Questions about this stage
What does the retainer include?
Platform health (monitoring, bug fixing, updates, security, integration checks) plus prioritized growth work each month. Small improvements happen inside it; larger features are scoped separately as Feature Sprints.
What is a Feature Sprint?
A larger, self-contained build with a fixed price and a clear outcome, for example a marketplace feed, ERP integration, margin dashboard or B2B module. It keeps the backlog controlled instead of turning maintenance into unlimited development.
Does this include SEO and AI visibility?
Yes. GEO/SEO and AI visibility are part of the growth work, alongside conversion, product data and channels. There is a dedicated deep dive on AI Visibility linked from this stage.
Got an eCommerce platform to modernize?
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