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Perplexity: measuring AI visibility
More and more buying decisions start with a question asked to AI. We use Perplexity in one specific role: regularly measuring whether our clients’ brands and products show up in the answers.
As part of Maintenance & Growth we run a set of test queries (categories, comparisons, "what do you recommend for...") and track whether the client is mentioned and in what context. That feeds the content and data work that improves visibility.
How we use it
01
Citation monitoring
Recurring control queries per category and market.
02
Content insights
Visibility gaps become content priorities.
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